Welcome & Introduction
STAGE 1: The foundation work.
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DOWNLOAD your Supporting Worksheet 1: Preparing for the journey
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Video: Preparing for the journey (7 min,) (7:11)
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DOWNLOAD your Supporting Worksheet 2: The Brand Audit
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Video: Part 1: The Brand Audit (5 min.) (4:41)
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Video: Part 2: The Hard Assets (3 min.) (3:08)
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Video: Part 3: The Soft Assets (4 min.) (4:03)
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Video: Part 4: The Customer Asset (7:09)
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DOWNLOAD your Supporting Worksheet 3: Your Brand Universe
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Video: The Brand Universe Part 1 (6:06)
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Video: Flip or Bury (8 min.) (8:28)
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Video: Dividing up your time. (8 min.) (7:37)
STAGE 2: THE BLENDING PROCESS
STAGE 3: PACKAGING & PROMOTING YOUR PERSONAL BRAND
