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Anatomy of a Personal Brand
Welcome & Introduction
Video: Welcome to Anatomy of a Personal Brand (2:21)
Video: What is a Personal Brand? (6:24)
Video: Why do you need a Personal Brand...now!? (7:36)
Video: An overview of programme content. (7:20)
Video: 5 tips on how to get the most out of the programme. (6:58)
STAGE 1: The foundation work.
DOWNLOAD your Supporting Worksheet 1: Preparing for the journey
Video: Preparing for the journey (7 min,) (7:11)
DOWNLOAD your Supporting Worksheet 2: The Brand Audit
Video: Part 1: The Brand Audit (5 min.) (4:41)
Video: Part 2: The Hard Assets (3 min.) (3:08)
Video: Part 3: The Soft Assets (4 min.) (4:03)
Video: Part 4: The Customer Asset (7:09)
DOWNLOAD your Supporting Worksheet 3: Your Brand Universe
Video: The Brand Universe Part 1 (6:06)
Video: Flip or Bury (8 min.) (8:28)
Video: Dividing up your time. (8 min.) (7:37)
STAGE 2: THE BLENDING PROCESS
DOWNLOAD your Supporting Worksheet 4: The Blending Process
Video: Profiling your Target Audience (13 min.) (9:28)
Video: The Gap Analysis (6 min.) (6:33)
Video: The Brand Proposition (9 min.) (9:02)
STAGE 3: PACKAGING & PROMOTING YOUR PERSONAL BRAND
DOWNLOAD your Supporting Worksheet 5: Package & Promote your Brand
Video: Pulling it all together. Package & Promote (3 min.) (3:19)
Video: Finale. The 30 second elevator pitch. (4 min.) (3:42)
DOWNLOAD your Supporting Worksheet 1: Preparing for the journey
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