Congratulations! Your Personal Brand awaits.
Welcome to Anatomy of a Personal Brand. I am Dawn Klatzko, and this is Woody, my muse. The full Anatomy of a Personal Brand course is designed to provide you with enough understanding and insight of what it means to have a Personal Brand.
There is a fair amount to learn about yourself when you first do this. But once you have this process under your belt, you will have the process and the power to reinvent yourself, or your business, as often as you need.
Here is your full programme curriculum.
- DOWNLOAD your Supporting Worksheet 1: Preparing for the journey
- Video: Preparing for the journey (7 min,) (7:11)
- DOWNLOAD your Supporting Worksheet 2: The Brand Audit
- Video: Part 1: The Brand Audit (5 min.) (4:41)
- Video: Part 2: The Hard Assets (3 min.) (3:08)
- Video: Part 3: The Soft Assets (4 min.) (4:03)
- Video: Part 4: The Customer Asset (7:09)
- DOWNLOAD your Supporting Worksheet 3: Your Brand Universe
- Video: The Brand Universe Part 1 (6:06)
- Video: Flip or Bury (8 min.) (8:28)
- Video: Dividing up your time. (8 min.) (7:37)
Enroll into our free course.
Introduction: Building your Personal Brand
How to identify your unique excellence and package it to position and sell yourself.
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In this introductory FREE four part lecture series you will find out what is meant by a Personal Brand, how you go about identifying yours and why it is an essential element for your success. If you like what you learn you can progress to the full programme.